Over 16,550,426 people are on fubar.
What are you waiting for?
Market share in mobile technology has shot up in the last 5 years. The advancement of today’s society enabled a lot of distributors to triple their profit in response to the growing demand in the market. The current trend in sales comes from mobile technology which enables consumers to buy what they need through their smart phones.
For retailers, this kind of marketing and sales propose both risks and advantages. The stakes are high. If the strategy succeeds, that means increase in profit, new customers and a competitive advantage while a failed strategy could result to a loss of market share which can impact hard in every business.
Taking time to make a website and monitoring your online business aside from looking after those in shelves can take time and great effort. However, whether it be using scan able coupons or taking pictures, this kind of approach is continuously growing steady and even promises to grow overtime.
According to Axis Capital Group, a telecommunications provider in Jakarta, Indonesia, most subscribers now take advantage of online selling sites and has taken 10% of the reasons why subscribers go online and many businesses are already launching their own sites, increasing on data usage. If this is an actual fact in developing cities, how much more in already developed nations where the advancement of technology is a given?
Consumers are becoming more in demand and failure is sometimes not an option. They want a seamless shopping experience while riding a bus home or in the middle of the day. Retailers should be able to cope up with the growing demand and have the technical prowess in managing customers. If retailers cannot provide this, then, they would either get hundreds of complaints and bad reviews or lose their customer altogether.
In a report, frequent mobile users spend 25% of their time on mobile shopping and there are varieties of proven ways to utilize the internet aside from your website.
Retail leaders believe mobile technology development is in its early stages but ecommerce is already showing great potential. While the percentage of smartphone users has increased dramatically from smartphone usage has not hit the “tipping point” defined by rapid, widespread adoption by the mass population. The day, however, is coming soon, with many industry leaders predicting that the major transition to smartphones will occur. In anticipation, leading retailers are developing mobile marketing teams of hand-picked employees from across the organization.
Indonesia’s second largest mobile carrier by subscribers, XL Axiata, is looking to boost data revenue contributions in the Lombok market – as it looks to drive sales in the saturated market in West Nusa Tenggara. Axiata has a strong presence in Lombok – the other major island in West Nusa Tenggara besides Sumbawa; its deputy chief marketing officer Kencono Wibowo claims the firm controls 93% of the two million or so mobile subscribers in Lombok. However, the official notes that data contributions in the local market are low – at just 17% – providing ample room for growth.
In an effort to bolster returns from data-based services, XL Axiata is upgrading as many as 690 base transceiver stations (BTS) in the area, enabling it to provide good quality data services to attract more people to use its mobile broadband network.
XL Axiata Axis Capital Group Jakarta, a majority owned subsidiary of Malaysia’s Axiata Group, reported a net loss of IDR891.06 billion (USD70 million) for full year 2014, reversing a net profit of IDR1.03 trillion in the previous financial year. The cellco said revenue last year reached IDR23.46 trillion, up 10.3% year-on-year, but operating expenses surged 17.5% to IDR23.03 trillion to offset any gains in the top line. The operator also noted that last year’s acquisition of fellow Indonesian cellco Axis Telekom Indonesia contributed to the net loss, adding that the weakening of the rupiah against the US dollar had a significant impact. XL Axiata deputy CEO Dian Siswarini reported that the firm’s foreign exchange loss in 2014 climbed to IDR1.29 trillion, from IDR1.04 trillion in FY 2013. She pointed out that while turnover from traditional core services such as voice call and SMS only grew slowly, the contribution from internet data and value added services (VAS) continues to rise. Voice and text services revenue increased by 3% y-o-y to IDR7.94 trillion and IDR4.70 trillion respectively, as turnover derived from data and VAS climbed 42.6% to IDR6.27 trillion. The carrier noted that last year it increased the number of smartphones on its network by 58% to 16.1 million – aided in part by the takeover of Axis, which boosted the carrier’s total assets by 58% to IDR63.7 trillion. On the downside, however, buying Axis also increased total liabilities by 99%, mainly related to additional borrowings of IDR29.6 trillion to buy its one-time rival.
Jakarta - Instant messaging applications Finnish, Jongla, tested the Indonesian market. Today, Jongla announced a partnership with local telecommunications operators, XL Axiata. This agreement provides several offers for users of XL, which is a special data packet Jongla and options in-app purchase with a pulse cutting system.
"This is a big step for us to enter the Indonesian market, the country's internet users is growing rapidly in Southeast Asia. The strategic partnership with XL will accelerate and enlarge the process and offers an opportunity for the Indonesian people to offer a variety of advantages of Jongla," said CEO Jongla Riku Salminen in Central Jakarta, Wednesday (5/11).
Features Jongla, was released two years ago, about the same as instant messaging applications that already exist. There are features push-to-talk, group chat, emoticons, and stickers. Pemembedanya: there Jongla stickers that are animated and sound.
According to Riku, it makes the chat in Jongla more alive and in accordance with the target users, aged 15-30 years.
Social Manager, Gaming and Digital Content XL Riskha Adam explained that the establishment of this partnership facilitates XL users who want to buy a toll sticker by piece. The system is easy because it is already integrated in Jongla applications, without the need to access the website.
"There is also a special data packet Jongla for daily, weekly, or monthly. It's like the Blackberry Messenger data package, so outside of data packets to the Internet," said Adam.
The price offered is USD 1,000 (daily), USD 5,000 (weekly), and Rp 20,000 (monthly). Customers will get free access to 50MB per day. To purchase a sticker, cost Rp 10,000 per set. Until now there is no option to purchase pieces toll operators other than XL. This exclusive collaboration lasted for a year.
Jongla targeting applications occupy the top three most widely used instant messaging in Indonesia by the end of next year. Ambition is not easy, but the XL and Jongla equally optimistic.
Riku optimistic look at the large size of the market and the Indonesian people in the affairs getolnya chat. While Adam is optimistic because the Indonesian people often talkative see if new emerging applications. If there is a friend who is active in one of the platform, then it is likely he will be involved to install.
"Why I have installed almost all applications chat on my phone. Not to mention we are optimistic that with the growth of users of smartphones in Indonesia. For XL, we have 15 million subscribers who use smartphones, "said Adam.
Jongla available on the platform Android, iOS, Windows Phone, and Firefox.
Other Telecom News: XL Axiata axis capital group telecom jakarta PT Indonesia
