p0zzim3z's blog: "The Peterson Group"

Just as many people have thought that print materials are gone on the advent of digital media, they have repeatedly proved their importance in marketing and promotion. The role it plays in society is similar to the adaptation of television and radio which was thought to have gone by now that the internet has dominated the sphere of modernization. True, today’s potential clients are highly likely to browse and review your standing and presence in the community through the internet. While even experts predict paperless office since the early 1970s, the fact is that many people still want to see things in print.

While you are worrying how to constantly promote your business even without relying too much on the internet, the Peterson Group teaches us simple and conventional ways to fully utilize our marketing prowess through print materials:

1. Branded Envelope

In the old days, branded envelopes which bear the name of your company and letterheads were standard. These days, our means of communication and correspondence is through email. It’s time to turn back the old days and make a little effort to communicate to our clients and potential customers through branded envelopes. Invest in high-quality envelopes emblazoned with your small business logo. This can establish a good first impression when you are mailing invoices, gift cards and other correspondence.

2. Business Cards

Business card is somehow the emblem of professionalism. When a person goes out and gives his contact information through his business card, he is highly likely seen as legit, his business no fraud and his reputation already acclaimed. These little pieces of paper really pack a punch, whether for the whole business or the individual. You can hand them out at expos, professional meetings and even social events.

3. Posters and Banners

Large format graphics get attention and allow you to show off your products or announce special promotions or offer. “Use oversize format printing to make a full-color poster for an upcoming event,” suggests Jon Farman, art director of Forward Creative of Jakarta, Indonesia. Invest on oversized engineering-style prints, too, for a more unique look.

4. Brochures

Even to this day of digital marketing, the importance of brochures is undeniable. Small businesses, especially retailers, need an excellent Web site, but brochures or fliers are important as a way to present your information quickly and remind your customers about your products and services.